Sweet Job Tips: Executive Job Search Marketing Yourself Tools
Thursday, December 13, 2012 at 1:26PM This week's Job Search Tips:
In Your Executive Search Remember to Maintain a Solid Proffessional Image
Job Search Success Strategies
Chapter 10 - Art of Marketing Yourself
During Your Job Search
In defining personal branding, Peters tells us to "create a
message and strategy to promote the brand called You." To
accomplish this task, ask yourself:
- "What is it about me that makes me different from the other job seekers?" See if you can come up with an explanation that is 15 words or fewer.
- What is my greatest and clearest strength?
- "What is my most noteworthy personal trait?"
This is the old feature/benefit interplay at work here. What
is a feature you possess that will have the most benefit for the
employer?
Peters also says to ask yourself:
- "What do I do that adds remarkable, measurable, distinguished,and distinctive value?"
- "What do I do that I am most proud of?"
- "What have I accomplished that I can unabashedly brag about?"
This is an expert from my book, The NEW Rules of Job Search - How to Land an Executive Job in the New Economy, page 161-162.
At the end of this chapter in my book, I share with you three great resources that you should try this week to refresh your job search. Follow the links listed below.
Job Search Expert Action Plan
1 Use the HBS Elevator Pitch Builder by visiting:
www.alumni.hbs.edu/careers/pitch/
2 Create your own mission statement by visiting Nightingale
Conant at: www.nightingale.com/mission_select.aspx
3 Use the Franklin Covey Mission Statement Builder by
visiting: www.franklincovey.com/msb/
This is an expert from my book, The NEW Rules of Job Search - How to Land an Executive Job in the New Economy, page 166.
Have a great week and week-end.
Take care,
Eleanor
Your Executive Job Search Expert TM
PS
I am working on a couple of Holiday surprises for you. Keep checking you email.
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