Sweet Job Tips: Executive Job Search Tool for Your Job Search

Eleanor Anne Sweet - The Executive Job Search ExpertToday I want to share with you the a secret weapon for your job search, the Broadcast Letter.

Secret Weapon—Broadcast Letter

Now I would like to switch gears to talk about the broadcast letter.

This is a job search technique I’m a keen believer in. In fact,

a broadcast letter is how I got my marketing job with Salton. I

had recently moved to Chicago because of my marriage, having

previously been with GE Lighting. I wanted to transition from

national accounts manager to marketing. As is to be expected,

it’s hard to make a career transition to a different area where

you have no proven track record. This is true, even though you

think you can make the transition.

The broadcast letter is particularly effective for:

1. People who have had multiple job changes (fewer than

two years per job)

2. People who are 45+ years old

3. People who are considering a career change in terms of

either industry, product category, or primary professional

expertise (such as myself in the aforementioned example).

A broadcast letter is a hybrid between a cover letter and a

resume. Unlike a resume, however, which is more about a call

of action, a broadcast letter is more about branding.

In situations like those mentioned above, instead of sending

a resume, you send your broadcast letter. The good thing about

broadcast letters is that they can generate leads for you. That’s

because all companies have problems that need to be solved.

It’s all a matter of chance as to whether it’s the right time for

someone with your type of background.

Address your broadcast letter to the president of the company

you’re targeting. By sending it to the top brass, your letter gets

passed down to someone else and is less likely to be thrown away.

That’s because it’s being routed from the president’s office and therefore

automatically deemed as important. Your letter will be more

visible for two reasons: 1) it originated in the president’s office and

2) you mailed a hard copy through the good old-fashioned mail.

Source: The NEW Rules of Job Search – How to Land an Executive Job in the New Economy, Pages 146-47

Have a great week with your job search.

Kind regards,

Eleanor

The Job Search Expert  tm

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